Effective data management is crucial for providing efficient customer service and delivering valuable products. A key aspect of data management is data hygiene, which ensures data reaches its full potential and integrates seamlessly with AI.

Data hygiene encompasses the actions and activities required to keep all your data reliable, up-to-date, and error-free. It’s not merely a technological issue; it’s also an integral part of your organizational culture. This means thoughtfully collecting, structuring, and managing data to provide an accurate picture of your business’s current status.